Thursday 22nd Feb saw WOHAA participants come to the beautiful Edelman PR offices in the heart of London to learn PR tips and tools from the experts.

After an introduction to the world of PR and Edelman from the inspirational Jackie Cooper, we were treated to an insight into how to maximise social and digital media for the teams' WOHAA projects by Myles and Nick who are Edelman specialists in these areas.

After learning how to find our audience and think outside the feed, Myles taught us how to promote content on different social media platforms, using the aspects that each platform's algorithm gives value to. We then discovered some new tools to create content or make existing content more exciting, as well as digital tools for project management.

A cake break was then very much in order and we thoroughly enjoyed the spread of sandwiches, cakes, and fruit from the Edelman team!

The final part of the afternoon focused on each team creating a piece of content using one of the new tools we had been introduced to, and getting in-depth feedback from Myles and Nick.

A huge thank you to Jackie Cooper, Myles, Nick, and all the team at Edelman who took the time to create a really fantastic afternoon which will give our WOHAA participants a huge boost in using social and digital media as well as communication skills in general!